EXPERIENCE is a €23.3 million project co-financed by the European Regional Development Fund (ERDF, €16 million) through the Interreg VA France (Channel) England Programme 2014-2020, boosting visitor numbers in six pilot regions across England and France. This project will harness the experiential tourism trend to extend the season (October – March), generating 20 million new off-season visitors spending €1 billion across the Channel region by June 2023.
Cycling UK is one of 14 partners collaborating to deliver innovative and sustainable new off-season tourism experiences in six pilot regions in England and France.
We are working with six pilot regions (Brittany, Pas-de-Calais, Compiègne, Norfolk, Kent and Cornwall) to reinvent the way the economy, environment, communities and brands interact - focusing on sustainable, low-impact tourism activities to secure the future resilience of the region’s natural and cultural assets.
Following the coronavirus pandemic, the project has the potential to reinvigorate struggling industries and support sustainable economic redevelopment.